• Our investment approach is of a long-term nature, and is informed by the academic research, discipline and diversification considerations often associated with the management style used by university endowments

  • We believe that asset allocation - the division of investments among asset classes - is more significant than individual security selection when determining performance

  • Given fees and tax consequences, we do not believe active managers can consistently "beat the market"

  • Our investment model is based on the research of Nobel laureates and expert economists, which centers on the notion that when investing long term, tax minimization, diversification and controlling fees are paramount to protecting and growing wealth

As a Registered Investment Advisor, we are required to make investment decisions based on our client's best interests. We have no conflicts of interest and are able to provide independent advice. Unlike traditional banks and investment firms, we have no shareholders to satisfy and sell no proprietary products. Our only goal is to protect and grow our clients' wealth; this is how we measure our success.  

Endowment-Style Investing

Universities have long employed a uniquely diversified portfolio management style to ensure their endowments survive in perpetuity. We have similar goals in managing your wealth: preserving it for future generations, for philanthropy or other specific goals. Our university endowment-style philosophy is well suited for the high-net-worth individual or family office group, because the long-term perspective of this approach is consistent with the wealthy investor’s typically low appetite for risk. Our management team has decades of experience managing portfolios for wealthy investors. As a result, we are able to use our expertise to select the best possible asset classes and allocations to meet the specific needs of clients. A key difference between our strategy and actual university endowments is that we are able to provide clients with liquid access to special asset classes such as MLPs and hedge funds, providing more flexibility than a traditional university endowment.


At Coyle Capital, we consider tax-efficiency in all investment decisions. We judge your success, and our performance, on after-tax returns. We have years of experience selecting tax-efficient asset classes for client portfolios. Traditional banks and investment firms often turn a blind eye toward tax consequences: selling their own, tax-insensitive products and judging success based on revenue earned for shareholders rather than clients' after-tax returns. At Coyle Capital, we are dedicated to tax efficiency. 

Supporters of the Endowment-Style Approach

  • Wall Street’s favorite scam is pretending that luck is skill.
    — Ron Ross, Ph.D. Economics, Professor of Economics, Author: The Unbeatable Market
  • This message (that attempting to beat the market is futile) can never be sold on Wall Street because it is in effect telling stock analysts to drop dead.
    — Paul A. Samuelson, Ph.D. Philosophy, Professor of Economics, MIT, Nobel Laureate in Economics
  • Q. So investors shouldn’t delude themselves about beating the market? A. “They’re just not going to do it. It’s just not going to happen.
    — Daniel Kahneman, Ph.D. Psychology, Noble Laureate in Economics
  • If there’s 10,000 people looking at the stocks and trying to pick winners, one in 10,000 is going to score, by chance alone, and that’s all that’s going on. It’s a game, it’s a chance operation, and people think they are doing something purposeful…but they’re really not.
    — Ron Ross, Ph.D. Economics, Professor of Economics, Author: The Unbeatable Market
  • We can extrapolate from the study that for the long term individual investor who maintains a consistent asset allocation and leans toward index funds, asset allocation determines about 100% of performance.
    — Roger Ibbotson, Ph.D. Professor of Finance -Yale University. Ibbotson Associates. Author: The True Impact of Asset Allocation on Returns